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Pure Green at The Goodtime Hotel

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clean and fresh

cool whites and light woods with pops of color

creates an overall sense of health and wellness
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who is
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The Goodtime Hotel - Miami

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The Goodtime Hotel is a 4-star resort in Miami, Florida that is partially owned by producer and singer, Pharrell Williams. Combining bright colors and unique architectural features, this hotel has become an attraction for visitors across the country. The Goodtime Hotel capitalizes on Art Deco details with a hint of bohemian styling to create a one-of-a-kind experience for residents.

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How can we integrate the pop of Miami into the clean, neutral aesthetics of Pure Green?

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The Space

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This space consists of a very narrow footprint of 20'x40' and is completely demoed with very minimal infrastructure. Although the size of the space itself is limiting, the overall floor plan has many opportunities for unique touchpoints and a wide range of design styling.

Opening Up the Space

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Old
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Because this location is so narrow, we decided to use mirrors reflect the now peach subway tiles and create the illusion of a more open space.
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Inspiration
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Initial Ideation
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Final Direction
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Material Sourcing

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Santa Margherita
Palladio Fenice
Juno Track Lighting T313W-WH
Peach 12x3 Subway Tile
Baltic Birch
Muuto Nerd Chair

The Instagram Moment

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The Blue Banana Smoothie is a collaboration between Pure Green and the popular creator, Foodgod. We wanted to create an "Instagram moment" that draws attention to this promotion and encourages customer interaction.
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Plaster-covered,
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Palm tree with bushel
of blue bananas
Seletti Monkey Lamp
Felix Armchair
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Left Wall Elevation

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1. Juno track lighting
2. Baltic birch banquet
3. Muuto Nerd chairs
4. 1" shelves for styling
5. Trash receptacle / storage

Right Wall Elevation

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1. Muuto e27 bulbs
2. 3D lettering signage
3. Custom menu boards
4. Baltic Birch Bar
5. Juno track lighting
6. Instagram moment
7. Pick-up cooler

Final Layout

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Check out the final space! - Open now!

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